Do You Own a Non-Essential Small Business? Here’s How You Can Succeed Amid the Pandemic

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Yes, social distancing is critical during a global pandemic. Yes, the COVID-19 pandemic has made it incredibly hard for non-essential small businesses to thrive and grow. If you’re a small business owner who is looking for ways to keep your business afloat right now, you’ve come to
the right place. Below you will find some practical advice that can help your company succeed under the current circumstances.

If You Have a Brick-and-Mortar Establishment
A lot of customers still prefer to shop at physical stores. Just make sure your store offers customers a great experience once the lockdown is over.

● Start with the first impression customers will have of your store: Take steps to enhance curb appeal to catch their attention before they set foot through the door.
● Installing new carpet can help boost your store’s appeal and add comfort, and it doesn’t have to cost a lot of money, either.
● If you don’t already, consider offering in-store pickup, in-store-only deals, specialized instore services, and other incentives to bring people inside.

Figuring Out How and What to Sell
One adjustment you have to consider during the pandemic is modifying how and what you sell.

● It won’t happen overnight. But by remaining flexible, carefully planning, and maintaining realistic expectations, you can make adjustments to keep your business afloat.
● At the core, thriving during the pandemic requires you to adopt (or rediscover) an entrepreneurial spirit.
● Selling online is the saving grace for non-essential businesses right now, so make sure you have a solid e-commerce platform for your company.
● You also may consider brainstorming new types of products or services to sell — at least until the pandemic is well in the rearview mirror.

Utilizing Remote Work
In many ways, it’s the future for businesses of all shapes and sizes. Start thinking about how you can transition your team to working remotely (at least part of the time).

● The first part of moving your team to remote work is to lay out a plan for the transition.
● It’s essential to establish healthy communication and collaboration within your team.
● Also, there are numerous team-building activities that can do wonders for strengthening
the working relationships among your team members.
● Finally, your team can’t succeed without having access to the top productivity tools.

The silver lining for non-essential small businesses during this pandemic is that it’s still possible to thrive if you remain flexible. Make improvements to your physical store, adjust how and what you sell, and embrace remote work. Taking these steps will help set your company up for short term and long-term success.

Submitted by Guest Writer:
Elena Stewart

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